Coming Up: AM At NMRA Atco, NJ Event

Bart Toebener

This coming weekend (5/14 – 5/16), the NMRA Keystone Ford National Series brings their third event of the season to the Atco Raceway in New Jersey. AmericanMuscle will be there!

Our two sponsored NMRA drivers, Tim Matherly and Bart Tobener, will both be on hand for the competition, and AM will be videoing their qualifying runs. We’ll be hanging out during the day on Saturday, walking the vendor midway, and cheering on our own Karen Baum and Brick Spurio as they compete in the local true street classes.

“Bad Bart” Tobener has been drag racing since 1998, and is competing this season in the EFI Renegade class. The competition is incredibly tough, but after his amazing qualifying run earlier this year at Bradenton, Bart is confident that he’s going to be a points front-runner in his class all through the season.

Tim Matherly
is the reigning 2009 NMRA Real Street Champion, having won the NMRA Real Street class at four different events in 2009. In June of ‘09, he set the then-top speed Real Street record of 146.050 at Atco in his MVPerformance Mustang. This year, Tim returns with a 2010 Mustang that is really race-styled and ready to challenge his prior record.

Here’s the schedule for Atco (courtesy of NMRA):

AM Sponsors 2010 King of the Street!

King of the Street

What gets the Mustang enthusiast’s blood pumping faster than watching Tim Matherly’s modular 4.6L 3V 2010 Mustang in an NMRA qualifying run? How about the opportunity to cut loose on your own – and show the world the track power and street sweetness of your own stallion!

AmericanMuscle is pleased to announce its partnership with 5.0 Mustang and Super Fords magazine in sponsoring the 2010 King of the Street Competition this coming fall in Bowling Green, KY.

“Everyone at AmericanMuscle is thrilled by the opportunity to be sponsoring the top Mustang street competition of the year,” said Andrew Voudouris, VP of AmericanMuscle. “It’s a natural fit for us as a company, and a great opportunity to reach out to our loyal customer base in a fun, ‘bragging rights’ style of competition.”

The attributes that are necessary to be KOTS champion embodies everything that AmericanMuscle strives to bring to our customers as well as the Mustang world in general. Judging is based on the following criteria:

AM-Sponsored Muscle Shatters Speed Record

Eric Swarrs Ford GT Supercar

This past weekend, rookie driver Eric Swarr ventured onto a mile long WWII-vintage Army airbase strip in Maxton, NC with one goal in mind: set an East Coast Timing Association (ECTA) Blown Fuel Super Street land speed record. His ammunition? A 2006 Ford GT Supercar, owned by Bob Self and sponsored by AmericanMuscle and Swarr Automotive.

Nearly everyone is familiar with the concept of land speed records, and for the most part, when you hear about a really eye popping speed run, it’s coming from Bonneville Salt Flats in Utah. Here’s a little trivia factoid. The quest for land speed records actually started on the East Coast in the 1920’s and 30’s on the hard sands of Daytona Beach, Fl. When most speed trials started moving out West, a void was left on the East Coast. ECTA was formed to fill that void, and they selected an abandoned runway in Maxton, NC as the staging ground for speed record runs.

Saturday and early Sunday runs by Swarr were part of the ECTA rookie development program. He first had to make 125 MPH and 150 MPH runs on Saturday, to satisfy ECTA that he could safely pilot the vehicle. On Sunday, he made one last development run of 175 MPH, and then was given a single opportunity to open it up, and break 200 MPH. And open it up he did…

Video: Petty Paces Daytona in 2011 Mustang GT

2010 Daytona 500 Pace Car

Carl Edwards & Kasey Kahne chat
w/ Richard Petty (From

For one lap yesterday at the Daytona International Speedway, a 72 year old driver led the NASCAR pack.

Racing legend Richard Petty was back in a familiar position at the start of the Daytona 500 on Sunday. But rather than strapping into a ride stenciled with the fabled #43 and doing 200 laps on the Daytona oval, Petty piloted the pace car, a 2011 Ford Mustang GT.

Richard Petty Motorsports, which recently acquired Yates Racing, has returned to the Ford Racing family for the 2010 Sprint Cup season.

Prior to the race, the record holding seven time winner of the Daytona 500 told

“There’s nothing like the Daytona 500,” Petty said. “It’s one of the biggest races in the world and to be a part of it in this way is the next-best thing to actually being able to race. Who knows, maybe I’ll just stay out there for a few laps and see what those guys have got.”

At the end of the first lap, the green flag waved, and the field split around the pace car. King Richard eased the Mustang down pit row, and the strange race that followed, marred by long stoppages for track problem repairs, was underway.

2/25/10 update: Here’s a video from Ford Racing of the pace lap, and comments from Richard Petty – pretty cool!

NASCAR Rebirth: 2011 GT Pacing Daytona 500 on Sunday

Roush Fenway NNS No. 16 Mustang

Roush Fenway No. 16 Mustang (From

Even before Roush Fenway Racing unveiled their entry into the 2010 NASCAR Nationwide Series, buzz was building about Ford’s official release of the deets and specs on the 2011 Mustang GT. When the presser was held for the No. 16 Con-way Freight Mustang this past October, it was clear that Ford’s marketing team was working overtime with its FRPP division and racing partners, such as Roush Fenway, to breathe new life into the Mustang brand. There was a potential Catch-22 though: would the CIA-level secretive work of Ford’s design and engineering teams match the enthusiasm of the PR effort? Muscle car junkies around the world waited for the word. Think of it this way:

Cue up your favorite road warrior music, and close your eyes for a moment. Take a deep, dual-exhaust cleansing breath. You’re standing in line at a world-class amusement park, waiting for your turn to board the newest and most awesome roller coaster ride on the property. Remove those earrings, eyeglasses, and loose jewelry. Anticipation, anticipation. You’re itching to be shot out of the barrel of a cannon. Now, open your eyes. It’s 2010.

Your ride has arrived — and it’s pacing the kickoff of the 2010 NASCAR Sprint Cup season this Sunday in Daytona…

Movin’ on Up: Warehouse Time-Lapse Video

To say bigger is better is nothing new. To say that bigger means better service and better selection is something worth talking about.

I’m happy to report that we have just moved our entire inventory of Mustang parts into a new 110,000 square foot warehouse just down the street from our corporate complex in Malvern, PA. More than doubling our previous space, we’ve got 2,704 part numbers today, with more parts being added every day. In fact, with more warehouse space, we’ll be able to add hundreds of new Mustang parts we’ve had our eyes on for a while.

Operated by more than 35 AmericanMuscle staffers, this new state-of-the-art facility is stocked with loads of cool toys, like three forklifts running at full steam, dawn ‘til dusk. And the whole thing is run by cutting-edge software that keeps inventory levels up-to-date and on the money 24/7.

Check out this cool time-lapse video of the move in action.

4 Days in just 68 seconds.

Mustang Gallops into Vegas to Steal SEMA Show

The SEMA Show is like no other car show on the planet. Though supposedly just for those working in the industry, enthusiasts have little challenge landing credentials to the four-day Vegas event. For 2009, the show resurfaced from a gloomy 2008 with a slew of Mustangs front and center as the leader for hot new products and crazy high-budget customs.

This year I joined the team from to head west to Sin City for a look at the latest Mustang mods to hit the market. From matte black super stealths, to ready to race and in-your-face road masters, clearly Mustangs are the perfect choice to make virtually any show, street, or track performer.

Here are just a few of our favorites:

The Mustang Corral was invite only, and very impressive.

AmericanMuscle Goes Behind the Scenes of Speed TV’s Pass Time

We pride ourselves on the fact that many of our employees are Mustang enthusiasts, just like you. Looking around the parking lot, we’ve got more Ponies than a Texas rodeo. Many AmericanMuscle staffers spend their weekends at the track or local car shows, or in the garage installing their latest purchase, because working here does have its benefits.

Two AmericanMuscle employees that share our taste in performance are Karen Baum and Dave Kaeck. Between the two of them, they have owned a total of 15 Mustangs. These customer service reps are just a couple of AmericanMuscle’s on-the-phone Mustang experts. They’re also drag racers who recently took their AM-prepped ‘Stangs to a filming of SPEED TV’s ultra-popular Pass Time game show at Maryland International Raceway.

Filmed on location at many of America’s favorite grass roots drag strips, Pass Time challenges two contestants to “guess the time, win the cash – it’s that easy,” according to show host Brett Wagner. Playing against famed Texas-based racecar chassis builder Ken “The House” Herring, contestants attempt to predict the 1/4-mile drag times of 10 random cars that pull up to the line in front of them. After each run the player with the closest time wins, and the player winning the most money at the end takes the entire $2,000 pot.

AM Sponsors SITH2: Freedom Cruise

Time is closing fast and’s Silver In The Hills 2: Freedom Cruise will be here before you know it. Silvermustangs has a great weekend of fun and Mustangs planned to entice you out there! This year’s SITH is taking place May 16th-17th and is benefiting the Veterans of Foreign Wars Foundation (VFW) and all makes, models, and paint colors are invited to attend!

The time is now, so start planning if you want to attend the weekend of fun. Also, American Muscle donated nearly $500 worth of goodies to be raffled off at Freedom Cruise, so that is even more incentive to attend!

For more information and to register visit: SITH2: Freedom Cruise